Betr is the first mobile-native B2C sports betting company focused on unbundling micro-betting. This will solve the industry’s user experience problem, enabling the mass market of ~150M sports fans in the U.S. to participate in micro-betting. Betr will be the consumer company, product, and brand associated with simple, intuitive, instant gratification-rooted sports betting user experiences. Betr received a favorable technology license from Simplebet, Joey Levy’s (CEO) previous company. Betr’s go-to-market efforts will be propelled by co-founder Jake Paul, who is a top 5 global creator and media mogul with over 7B views across channels.